Google recently announced an addition to their AdWords platform. The search giant will now give advertisers the ability to track call conversions for customers who click on a paid ad and then call the business after browsing the website. Until now,…
Call tracking is certainly fantastic at providing unique insights about the people that are calling your business. Delacon’s call tracking solution captures a range of data about the caller including the marketing campaign that prompted the call, the keywords they…
The ability to determine the success of customer experience optimization, including split testing, within Optimizely today became even more accurate with the integration of Delacon’s call tracking solution. Delacon’s team has devised a unique method to analyse call data from…
The team at Delacon pride themselves on the accuracy of our call tracking solution. Through the innovative use dynamic numbers that track individual web sessions, our call tracking solution matches each customer’s online website journey with the telephone call. Similarly,…
As an optional extra with Delacon’s call tracking solution, companies can benefit from what we call a post-call feedback survey. This is a particularly useful feature that allows for immediate visibility on the outcome of a call. After the customer hangs up, the…
The process of refinement towards a perfectly optimised website is continual voyage of discovery for many user experience teams. As more effective methods that enhance the navigation of a website driving the lead to enquire are found – then the process continues.…
Online banner advertising and eDMs can deliver significant traffic to websites. The use of engaging graphics in conjunction with snappy straplines and headings are often irresistible to users casually browsing websites. Similarly, edMs sent to your database can deliver significant…
Despite certain predictions, print media remains as a dominant source of information and entertainment in our lives. Newsagents continue to stock magazines that cover everything from big-name glossy mags to niche offerings that only appeal to a select few. As…
Background As one of Australia’s largest mutual organisations, NRMA Motoring & Services provides a range of services to their members and the community, including roadside assistance, emergency home services and a diverse range of motoring, travel and lifestyle benefits. One…
Background Award-winning digital agency, acidgreen provides internet marketing services to their clients such as search engine optimisation, pay per click, social media marketing and email marketing. When instigating digital marketing campaigns, acidgreen aims to achieve the best possible return for…
