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Daniel Abelsohn

This author has written 50 articles
Daniel Abelsohn » Page 2
Delacon Now Integrated With Optimizely X

Delacon now integrated with Optimizely X

  • March 8, 2018
  • Daniel Abelsohn
  • Analytics, Call Tracking, Landing Page Optimisation

Delacon's call tracking solution is now integrated with Optimizely X, Optimizely's upgrade to their classic version. Optimizely X is an experimentation platform, allowing businesses to build digital experiments – including A/B testing and personsalisation - to help improve customer experience.…

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The Eight Marketing Applications Of Speech Analytics

The Eight Marketing Applications of Speech Analytics

  • February 15, 2018
  • Daniel Abelsohn
  • Analytics, Call Tracking

Speech analytics has a number of applications across any business. In this blog we focus on some of the marketing applications and how it can help improve your marketing efforts.

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Delacon Call Tracking Code Now Using Gzip Compression

Delacon Call Tracking Code Now Using gzip Compression

  • January 16, 2018
  • Daniel Abelsohn
  • Uncategorized

The Delacon call tracking code is now utilising gzip compression, a significant change to our code to help improve your overall website performance.

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Why You Should Use A Tag Manager To Implement Call Tracking

Why you should use a tag manager to implement call tracking

  • September 12, 2017
  • Daniel Abelsohn
  • Call Tracking Integration, Tag Management

Generally, Delacon’s call tracking code is fairly easy to implement. Thanks to some recent innovations,  our simple one line code automatically updates the phone numbers on the web page the code is implemented on. However while simply inserting the code into…

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Three Things You Should Be Doing With Your Call Tracking Data

Three things you should be doing with your call tracking data

  • July 27, 2017
  • Daniel Abelsohn
  • Call Tracking

As marketers, we are responsible for ensuring we maximize the ROI on our marketing spend. Often this involves using the data that is available to us – both online and offline. Call Tracking can provide a lot of data on…

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The Delacon Mobile App

The Delacon Mobile App

  • June 9, 2017
  • Daniel Abelsohn
  • Call Tracking

The Delacon Mobile App is now available for both the iPhone and Android. You can download it through the App Store or through Google Play.

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Marketing Optimisation Vs Sales Optimisation

Marketing Optimisation vs Sales Optimisation

  • June 5, 2017
  • Daniel Abelsohn
  • Analytics, Call Tracking

Call Analytics/Call Tracking has a number of applications that can be beneficial to any business where the phone call plays an important role in the path to purchase. We have divided these applications into two categories – Marketing Optimisation and…

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Call Data Is The Missing Piece Of The Data Puzzle

Call data is the missing piece of the data puzzle

  • May 17, 2017
  • Daniel Abelsohn
  • Call Tracking

You have just begun a new Paid Search campaign promoting your business. The aim of the campaign is to generate either online leads through a web form on your site or generate phone calls to your in-bound sales team. After…

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New Call Tracking Features

New Call Tracking Features

  • April 26, 2017
  • Daniel Abelsohn
  • Analytics, Call Tracking

As part of our promise to our clients to continually improve our product, we have recently developed two new call tracking features. The new features can be used individually or can be used together.

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Top 5 Reasons Agencies Use Call Tracking

Top 5 Reasons Agencies Use Call Tracking

  • April 26, 2017
  • Daniel Abelsohn
  • Call Tracking

In an increasingly competitive market, it is becoming more and more important to stand out from the crowed to not only attract new business, but to retain existing clients. Call tracking is just one way you can do this as it adds…

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