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Integrate your Delacon data with Partnerize

Partnerize supports marketers with an end-to-end partnership platform that automates traditionally tedious tasks associated with partner management to help you find and convert your target audience at scale. It allows you to track all of your partner channels in one central dashboard. Of course, accurately and reliably attributing calls from paid media is just as important with partnerships as it with other marketing techniques. It can be difficult to track calls made to numbers that you have placed on partner websites, and even more difficult to track the true attribution of a call if your audience clicks through several websites in their online journey before they call.

Easy access to all your data

Delacon’s integration with Partnerize allows call data to be sent into the Partnerize dashboard for easy access to all your partner marketing performance data in one platform. This will enable you to more effectively measure the most successful partner websites and take complete credit for all the leads you generate for your clients.

Placing your client’s phone number on partner websites is a simple and effective call to action. However, the challenge is accurately tracking call volumes generated directly from the partner website. The integration of Delacon’s solutions and Partnerize gives you the ability to track the number of calls generated by each partner website for your client.  

Attributing the first click

In addition to the call conversion from the partner site, you may also decide to include a link from the partner website to the client website. Whilst tracking the volume of traffic may be relatively simple, what would happen if the prospect decides to call from the client’s website? The ‘first click’ attribution can be assigned to the partner website and the phone call conversion attributed to the client website. Delacon’s call tracking solution and Partnerize grant the ability to accurately attribute the partner source to the call from the client website.  

The nature of sales calls generally attracting higher quality prospects shows the importance of call conversion data. In today’s highly competitive market, it’s no longer enough to analyse online web leads in isolation. As an agency or advertiser, by capturing both web and call conversion data in Partnerize, you will be able to more effectively analyse the true representation of which partner site is delivering the most leads.  

Find out more

If you’re already using Partnerize, you can read about how to link your Delacon data with your Partnerize account here.

If you would like to talk to us about Call Tracking, Call Management, or integrating your Delacon data with another platform that you are using, please get in touch today.  

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